Webgains: The Smarter Affiliate Network Delivering Growth

The affiliate industry is truly symbiotic and is still very much driven by the personal touch. In fact, the channel’s approach is refreshing in an age where most digital marketing is robotic and binary.

With its unbeatable track record of empowering clients and partners to reach peak performance and achieve game-changing results, Webgains has been one of the main proponents of the industry’s approach. Combining its proprietary technology and platform with an amazing Account Management team, the company ensures that they drive the best results in an incredibly competitive marketplace. Webgains provides superior account management support with 24-hour response commitment, flexible and transparent contractual terms, and fee structures to suit every size of business, 99.9 percent uptime tracking, watertight GDPR, and data privacy law compliance.

On Webgains, publishers come in all shapes and sizes, from big-name discount and cashback sites such as Groupon and TopCashback to micro-influencers, content sites, subnetworks, and closed user groups. The company ensures that each advertiser’s publisher mix reaches their target customers resulting in strong conversions at the checkout page.

“Publishers on Webgains help brands maximize their reach and increase online sales,” says Richard Dennys, the CEO of Webgains. “Simply put, they do this by driving new customer traffic to e-commerce websites on a pay-per-performance basis that we track via GDPR-compliant first-party cookie tracking.”

The beauty of Webgains’ affiliate network is its flexible, adaptive, and fast-moving architecture. The influencer marketing world is very similar to the affiliate world in terms of logistics—a third party (influencer/publisher) promoting a service or product to their audience. As a result, Webgains has been able to onboard thousands of social media-based publishers this year. The company also validates each publisher on an individual basis to ensure they are genuine, meet its criteria, and are the right fit for relevant advertisers.

Webgains also helps merchants find the right publishers by utilizing its proprietary Affiliate Discovery tool - unique AI and ML technology that analyses over 100 data points between the merchant and all its publishers before providing a set of bespoke partnership recommendations. From these recommendations, the merchants can easily and effectively engage with the publishers that will contribute fastest to their growth.

For example, a well-known advertiser on Webgains is operating in the sports nutrition market. This brand is selling one of the most popular products in their category in the UK. However, due to their omnichannel offering, their products were bought on the Amazon marketplace and also in-store via most major retailers. The objective was to decrease the reliance on Amazon and use affiliates to boost direct-to-consumer (DTC) sales through their e-commerce offering, which Webgains supported. The Webgains accounts team worked on recruiting all top non-discount partners resulting in 84 sale-active affiliates within the first three weeks of launching.

“The key aspect of working with Webgains is that we deliver results,” mentions Mr. Dennys. “We always remember that affiliate marketing is a purely win-win scenario for all players involved— network, advertiser, and publisher.”

Webgains ticks every box when it comes to the requirements of companies of any size looking to harness the power of the affiliate channel. The company is constantly reinvesting in its platform encompassing AI/Machine Learning-based tools that keep them at the forefront of this rapidly evolving industry and ensure that they stay ahead of the competition.