Adsmurai
Plan, Create & Measure Paid Media Strategies

Today, the growing popularity of digital media has changed the face of internet marketing. From marketing and advertising campaigns to customer service and everything in between, digital media has a quantifiable impact and has reshaped the way brands engage with their consumers. In order to stay ahead of the competition in the realm of media, optimization of content proves to be the key enabler for marketers. Marketers seek effective solutions to create high-end content that can resonate with the audience and improve their marketing efforts. Having served in the media industry for over eight years, Adsmurai's prowess is in providing a cutting-edge Artificial Intelligence (AI)-powered digital marketing suite that assists marketers to strengthen their online presence and gain maximum business value from their digital initiatives. Notably, Adsmurai develops ad-tech MSaaS that works with e-commerce and online services to maximize ROI in all types of product-based ad strategies.

"As an IT company, we are constantly looking for innovation and improving our platform in order to provide premium services to our clients. We are proud to be pioneers in offering such an attractive product as Instagram advertising, and some of our customers are expressing great interest in trying it," states Marc Elena, CEO at Adsmurai. By utilizing Adsmurai's marketing suite, brands can generate great content, publish content on time, compare their content strategy, and make smarter advertisements to improve campaigns against industry benchmarks. With fully customizable dashboards, the Adsmurai solution monitors and reports the impact of customers' paid media on their community and business.

The solution assists in managing and nurturing customer communities seamlessly by providing out-of-the-box reporting solutions. Alongside, the suite ensures two-way communication between the marketers and audiences by organizing workflow effectively.

Leveraging their vast experience in social media, Adsmurai has aggregated humongous social media data, which the customers can benchmark against their competition and analyze their social media efforts to improve their overall performance. Driven by the power of AI, Adsmurai's suite gives customers access to the largest social media content library to learn from the unique content created by other marketers around the world. This knowledge further helps develop and deliver content that resonates more deeply with the audience and returns a real value for the brand. It also enables marketers to gain data-driven predictions and recommendations on the optimum time to publish their content. The platform shares the content posted by marketers across multiple channels and ranks all posts by the highest number of engagements. With this, marketers and brands recognize what types of content drive a specific audience.

Adsmurai eliminates old-school performance management methodology by combining robust features to their social media marketing suite. The features include promoted post-detection, post-performance prediction, and prime-time publishing. With the help of AI, Adsmurai's promoted post detection can uncover the paid content strategy utilized by their competitors.

Although Adsmurai works with enterprise clients and small businesses, they identify mid-sized businesses with existing influencer programs as their ideal customers. Their software is best utilized by marketers with some base-level knowledge of influencer marketing. However, no matter the size of the client, Adsmurai's value is shown through time and cost savings with optimization, the ability to scale influencer programs, and transparency into the performance of those programs. Despite the recent growth of the influencer marketing industry, Adsmurai sees this as the beginning. Amid the industry shifts, Adsmurai can be expected to become the fastest-growing company in the paid media as well as influencer marketing arena.