Role of Digital Marketing In Business

Willard Martin, Director, Marketing, Reckitt

Willard Martin, Director, Marketing, Reckitt

Digital advertising is important because it connects a company with its customers while they are online. It links businesses with prospective customers on Google through SEO and PPC, on social media through social media marketing, and via email through email marketing.

1. Affordability: Digital marketing is far less expensive than traditional marketing. Prices vary depending on what is done, but ad spending is generally less than other forms of marketing.

2. Mobile access: 77 per cent of Americans own a smartphone and are likely to use it for news, social networking, and a variety of other purposes. While doing this, digital marketing paves the way to keep in touch with them. Remarketing advertisements, email and text marketing, and social media are the ways to reach out to those audiences when they spend their time on a variety of applications.

3. Flexibility: Examples of high-quality digital marketing include banner advertising, email marketing, content marketing, and social media posts. Learning how to promote creatively online opens up a world of possibilities for future publicity endeavours. Digital marketing can also be used to test and stop unsuccessful campaigns in real-time.

4.Expansion: Most consumers prefer online shopping nowadays for a variety of reasons. The use of digital marketing enables to reach out to these people and therefore enhances the company’s reach. The employment of Google Shopping Ads and brand awareness initiatives increase brand recognition.

5. Multimedia: It is more likely that customers will engage with marketing materials that contain video clips, audio clips, photos, and other different types of content. Digital marketing makes it easier for these content categories to be included than any other type of exposure and this is essential to success.

6. Interactivity: Through website comments, emails, reviews, and social network posts, digital marketing allows a direct engagement with customers who are interested in reading the content. This makes them feel appreciated and develop a sense of belonging to the community. It also enables the collection of crucial data on client reactions and preferences.

7. Tracking: Digital marketing helps in tracking the clients' behaviours in addition to engaging with them. Keeping a track of the advertisements they have visited before is one of the most effective marketing strategies to fine-tune and optimise a plan.

8.Authority: Commenting on issues and controversies relating to company products or businesses is simple with digital marketing. Digital marketing enables companies to appear as the industry expert resulting in increased trust in the company.

9. Influencer engagement: Many of today's most powerful figures use the internet or social media to market themselves. Businesses can engage with these influencers and acquire their esteem through digital marketing.

10. Print enhancement: Digital marketing can supplement print marketing efforts. Companies can get into deeper detail by generating online material that explains claims made in print ads, optimising the effectiveness of all sources of publicity and combining efforts.

The following are some of the advantages of digital marketing for businesses:

● Marketing activities will be more cost-effective and flexible.

● Consumers that rely on their mobile phones or do all of their purchasing online are given access.

● The ability to talk authoritatively about concerning issues.

● A chance to interact with influencers and have them endorse your company

● Multiple media can be incorporated.

● The capacity to follow customers' purchases.

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